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From the founder

For years, PR has talked about influence.

Morano finally gives us a way to demonstrate it.

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Jess, Morano Founder

Morano Founder

Jess

Over a decade working in PR

PRWeek 30 Under 30

Winner 2024

The problem

Plenty of tools could show where a brand ranked. Very few could explain why.

With over a decade working in PR, I’ve seen first-hand how tricky it can be to prove the true impact of earned media to sceptical clients. As more and more of my clients started asking about AEO, I found plenty of tools that could show where a brand ranked, but very few that could actually explain why - or how this should affect your strategy going forward.

The client’s Source intelligence: every page ChatGPT cited, most-missed first, with the rivals each page names.
Source intelligenceView full screen

Morano product UI · Fictional demo data

That’s why I built Morano.

Since building it, I’ve used Morano to shape PR strategies, uncover new media opportunities, strengthen reporting and win new business pitches.

  • The client’s Action plan: 12 actions to do, as cards grouped into PR, content and community.
    Action planView full screen

    Shape PR strategies

    Turn the data into a prioritised roadmap across PR, content and community.

  • An Action plan brief, opened over the plan: the article to pitch, what to do, the rivals named instead and the questions it targets.
    Action plan · opened briefView full screen

    Uncover new media opportunities

    Find the publications, reviews and third-party sources your client needs to appear in.

  • The client-ready Executive report for Alder & Coast Coffee, carrying the agency’s name, Northline Strategy.
    Executive reportView full screen

    Strengthen reporting

    Show how visibility is changing, what moved and what your agency recommends next.

  • A pitch workspace for the prospect Larkmoor Tea: who the 12 answers name, with Brightleaf Tea and Oakhurst Tea ahead of the prospect.
    Pitch workspace · VisibilityView full screen

    Win new business pitches

    Don’t just tell prospects what you could do, show them what they’re missing.

Morano product UI · Fictional demo data

Most importantly

Not just coverage, reach or backlinks. How earned media can influence what AI platforms recommend.

Most importantly, it has given me a clearer way to show PR value - not just in terms of coverage, reach or backlinks, but in how earned media can influence what AI platforms recommend.

Morano re-scans the same questions every month so you can show what changed after the work happened.

Each client also has control questions nobody acts on, so the questions you worked on can be compared with the ones you left alone.

The client’s Overview: visibility is up 11 points, from 32 to 43, compared with the previous complete check of the same questions.
Client Overview · MovementView full screen

Morano product UI · Fictional demo data

Morano finally gives us a way to demonstrate it.

Jess

Morano Founder

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